A complete and holistic picture of SEO should include a keyword analysis, SERP or page 1 analysis, blog writing plan and also a social media analysis. But what tools provide this information and insights?

Use  Moz.com for evaluating page 1 search engine results as well as domain and page authority.

AnswerThePublic.com aggregates top search queries so you can see what questions you can answer in your industry through your website. Use for brainstorming blog pillar content. 

Answer the public will provide you with a downloadable .csv file. You’ll want to work with an expert like Stories with Substance that is able to dissect this data into actionable insights. An expert will decipher what queries are relevant to your target market and brand, dictate what part of the sales funnel people who search the query are in and build out a content plan based on the data.

Google Trends can be used to evaluate geographical demand over time for keywords. For example, you might see that a lot of people are searching for relevant keywords to your business in the Midwest US. Your company could easily reach this demographic but you’ve been only selling on the West Coast. This may mean it’s time to create targeted marketing experiences like curated content for Midwest audiences.

Google Trends also helps you determine seasonality so you can push out the most content or bid on keywords during the times of year search demand is highest.

*Data may be skewed due to COVID-19. Be sure to set your data to look at trends over the past 5 years.

Google PageSpeed Insights can be used to make sure your backend is working well and your page load speed is efficient. Work with a developer to analyze insights. To use the tool just copy and paste your URL into the search box. All recommendations will be aggregated for you.

Google Keyword Planner helps you evaluate competition and volume for keywords. In addition, it also allows you to see other brands who are ranking for similar keywords.

Although Google Keyword Planner is helpful, it’s important to work with an SEO specialist that has the ability to discern the keywords aligned with your unique value proposition and target audience. No tool on the market right now can make this discernment as effectively as as live SEO expert. You should work with someone with the background and keen eye to pick out the keywords applicable to your business.

Use  HARO to get backlinks to improve your domain and page authority. HARO emails you 3 times a day with requests for quotes from experts like you. HARO serves a variety of journalists who turn to HARO for subject matter expert quotes to include in their articles. Journalists who use HARO write for publications like The Wall Street Journal and US News Week Report. Therefore if you are quoted there are a plethora of reputable domains who may backlink to your site.

PROTIP: Respond as soon as possible after the emails are sent out. The emails are sent out at 5:30am, 12:30pm and 5:30pm EST every day.

Use  Hootsuite to track social media engagement like number of shares. Also allows you to schedule posts.

PROTIPS:

Use  Google Adwords when your company’s budget allows you to pay for keywords.

YOASTSEO plugins are great for anyone that uses WordPress.

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