AI, Marketing Automation & Digital Analytics
Types of Expert Witness Services
Sarah Vancini provides expert witness and litigation consulting services for matters involving AI-driven marketing systems, marketing automation, analytics, attribution, and digital performance measurement .
Who Sarah Works With
She works with attorneys, legal teams, and organizations to deliver clear, defensible, and technically sound expert opinions grounded in real-world implementation and industry standards.
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Areas of Expertise
Artificial Intelligence in Marketing
AI-driven personalization systems
Automated decision-making in advertising platforms
Machine learning models used for targeting, attribution, and optimization
Human oversight vs. automated decision responsibility
Marketing Automation Systems
CRM and marketing automation workflows
Lead scoring, routing, and lifecycle automation
Data synchronization between platforms
Failure analysis of automated systems
Digital Analytics & Attribution
Conversion tracking and attribution models
Data integrity, accuracy, and misconfiguration issues
Tag management systems (e.g., Google Tag Manager)
Analytics platform implementation and interpretation
Advertising Platforms & Performance Measurement
Paid media systems (Meta, Google, LinkedIn, programmatic)
Algorithmic optimization and campaign automation
Reporting accuracy and performance claims
Healthcare & Regulated Marketing Environments
Marketing technology in healthcare settings
Data handling and operational workflows
Compliance-aware system design (non-legal analysis)
Commercial Disputes
Contractual Disagreements
Claims involving system performance, automation failures, or data accuracy
Misrepresentation of marketing performance
Vendor, agency, or platform-related disputes
Regulatory or compliance-adjacent reviews
Types of Matters Supported
Expert Roles
Consulting Expert
- Technical review of systems, data, and workflows
- Case strategy support from a subject-matter perspective
- Identification of strengths, weaknesses, and inconsistencies
- Assistance with discovery and deposition preparation
Testifying Expert
- Written expert reports
- Deposition testimony
- Trial testimony
- Clear explanation of complex AI and marketing systems for non-technical audiences
Methodology
Sarah’s work is grounded in industry standard practices and emphasizes clarity, repeatability, and defensibility.
Her approach typically includes:
- Independent system and data review
- Documentation and configuration analysis
- Evaluation against accepted industry norms
- Clear articulation of findings and limitations
- Plain-language explanations suitable for judges and juries
Sarah Vancini is a consultant specializing in AI-enabled marketing systems, automation, analytics, and digital performance infrastructure.
She has worked extensively with:
Healthcare organizations
Technology and SaaS companies
Agencies and enterprise marketing teams
Her professional experience includes hands-on implementation, auditing, and optimization of complex marketing and analytics ecosystems—providing a practical foundation for expert analysis and testimony.
- Initial Attorney Consultation Preliminary discussion to assess scope, fit, and timing.
- Conflict Check & Retention Engagements are typically retained through legal counsel.
- Independent Review Objective analysis within defined technical boundaries.
- Reporting & Testimony (if applicable) Delivery of findings in written and oral form.
Expert witness services are limited to professional opinions within Sarah Vancini’s area of expertise. She does not provide legal advice, and nothing on this website should be construed as legal counsel or legal strategy.