A well-crafted landing page can be the key to unlocking a treasure trove of conversions. But to achieve that, you need to pay attention to the details – from headlines and subtitles to buttons, call-to-actions (CTAs), images, and videos. In this blog, we’ll explore best practices for these crucial landing page elements, ensuring your audience stays engaged and motivated to take action.

Headlines and subtitles should be present on every page, clearly communicating your value proposition. Prioritize putting the value in the headline, ensuring it accurately reflects what you do. Consistency is key – maintain a consistent level of importance across all headings throughout your site. Avoid floating your headings; keep them closer to the text that follows and further away from the text preceding it.

When it comes to buttons, don’t use generic terms like “submit.” Instead, finish the sentence “I want to…” to make it relevant and personalized. The outcome of clicking the button should be clear, helping visitors understand what will happen next.

We live in a world where multiple conversion actions are valued. Each page should have one primary conversion action – the most valuable one. If you have secondary actions, don’t give them the same weight as the primary. For example, provide multiple contact options but be clear on the best one. Avoid creating unnecessary distractions by limiting the number of clickable elements.

Videos can have a significant impact on conversions when done right. They appeal to both visual and auditory learners. However, avoid autoplaying videos, and be mindful of bandwidth and mobile devices. Opt for professional-quality videos and consider using third-party hosting providers like YouTube or Vimeo. Treat videos like text – keep them short, informative, objective, and hype-free.

Your landing page should cater to various learning styles, including:

Visual learners: Use imagery, colors, tables, infographics, videos, and tours.

Auditory learners: Include voiceovers, music, videos, and telephone options.

Kinesthetic learners: Incorporate quizzes, games, role-playing, and interactive elements.Images

Images can improve conversion rates when they tell a story, support the product or service, evoke emotions, clarify confusing concepts, and convey a professional look. Conversely, images decrease conversion rates when they make text harder to read, appear unclear, are not aligned with the brand’s aesthetic and messaging, look like stock photography, or are excessive in number. Make sure the images convey the desired emotions and maintain a high quality.

A well-designed landing page that effectively utilizes headlines, subtitles, buttons, CTAs, images, and videos can lead to higher conversion rates. By following these best practices, you can create a landing page that not only captures your audience’s attention but also encourages them to take action.