Google Ads help your business connect with people finding answers on search, watching Youtube or discovering apps on google play. With the different Google Ads types you get to strategically choose where customers see your ads and the format they are displayed. Learn why google SEO is important.

Don’t have time to learn Google Ads? Schedule a call with Stories with Substance.

Search

Display

Video

Shopping

App

Search ads appear next to google search results and on other google partner sites like YouTube. These ads entice potential customers to notice your brand, consider your products and take action.

Display ads appear across a network of over two million sites and apps and reach 90% of people on the internet. Ads get matched to content related to your business or to customer’s interests. Use these ads to increases exposure and reach audiences with specific interests.

Video ads help you bring your business’s story to life. They target your audience at scale and capture their attention. You can show your ads on their own or within other streaming video content on YouTube and across  network of websites and apps. With video ads you are only charged when people watch your ad.

These ads appear on Google Shopping next to search results (near text and responsive ads). Shopping ads are used to promote products by giving detailed info before users select your ad. These are great for advertising your online and local inventory, boosting traffic to your site or local store and finding better-qualified leads.

With app ads you can run ads across all of Google’s largest properties: search, play, YouTube and other mobile sites and apps. Ads and bids automatically are adjusted to get the most app downloads for your business. These ads are best for increasing engagement, app installs and in-app actions like signing up for a newsletter or ordering a product.

• Local: drive important offline metrics like store visits or instore sales by using ads on multiple platforms. Google Ads optimizes how your ads appear on search, maps, display and YouTube to maximize your offline performance.
• Hotel: advertise rates and availability on Search, Maps and more.
• Discovery: easily engage customers across Google’s most popular properties like search, play, YouTube and other mobile sites and apps with rich, unique ad formats. Includes features on YouTube Home Feed, Gmail and Google’s Discover Feed.

These are automated . When you log into Google Ad you can select a business goal and let Google’s machine learning work through Google Search, Display and Maps. By default all campaigns are set to Smart. These campaigns are a great fit for those who want an easy way to reach relevant customers and drive results but have limited time or experience with managing google ads

There are different ways to target your reach and hone your business strategy by optimizing your Google Ad Campaigns.

• Campaign Type: determines where users see your ads
• Customize features: engage meaningful audiences
• Device Targeting: reach customers on specific devices including desktop, tablet, smartphone
• Locations and Language: Make your ad eligible to show to customers in particular locations or chosen a selected language for browser
• Bidding and budget: select how you pay for users to interact with ads.

Bid limit is most you’ll pay per click for ads in an ad group.

Budget is the average amount you’re comfortable spending each day on a campaign. Budget can be adjusted at any time.

• Ad extensions: include more information in your ad such as location, links to pages and phone number

Written by Sarah Vancini