“The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant”

Read on to learn about SEO Content Optimization. 

• Be selective about the keywords you want to rank for (Use  Google Keyword Planner and do a  SERP Analysis or work with a professional like Stories with Substance)
• Do not use your selected keywords as much as possible, Google will count this against you. The average site on Google’s page 1 uses the searched keyword 1-3 times in total.
• Focus on creating content to answer people’s questions
• Don’t pack one page full of keywords, try to rank for 1 key word or phrase per page
• Don’t have time to learn SEO? Work with Stories with Substance

Definition: An html element provides a hierarchical structure to webpage

• Well written headings are easier to read and navigate. This helps with improving your SEO and enhances user experience
• Heading tags provide structure. If your page lacks structure, users can’t find what they need. This leads to them your page, your bounce rate and lowering your SEO score.

Best Practices

• Your page title should have an H1 tag
• Subsequent headings should have H2 or H3 tag
• Use your primary keyword in your page title

Definition: an HTML element that specifies the title of a web page (also known as SEO title)

• Meant for people not yet on your site
• Displayed in search engine results pages
• Entice people to click to website
• Title tag defaults to heading- if written an effective heading this functions just as well.
• But if really long use a shorter title tag. (Your title tag gets cut off after 60 words)

Best Practices

• Include your primary keyword in your title tag
• Keep your title under 60 characters, if possible
• Make sure both your page heading and title answer the searcher’s primary question
• Include external links (quality links)
• Link to your sources

Helpful Tools

• Moz’s Tag Preview Tool
• Yoast SEO plugin Webpress
• Create user-friendly content
• External links

• Meta Descriptions encourage users to click onto your site from Google’s results. It influences statistics like Click-Through-Rate which influences your SEO score and spend on Google Ads.
• They increase clickthrough rates and visits from organic search. Also helps with advanced search on Google.
• Meta descriptions also influence your visits and click through rate on social media since the text is by default shared when posting the page’s URL on social media.
• Meta descriptions are located below blue link in search engine result
• By default the meta description is the first bit of text on your web page

Best Practices

• Write Compelling Content. Clearly describe the contents of your web page that compel the viewer to click. Describe what the user will learn. 
• Include one or two keywords in the meta description
• Aim for 155 to 160 characters
• Avoid non-alphanumeric characters

Best Tools:

Yoast SEO